Utilizing Gamification in Servicescapes for Improved Consumer Engagement
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
| Yazar | Business Science Reference |
|---|---|
| Yayın Evi | Business Science Reference |
| tarafından gönderildi | 3 Ocak 2020 |
PRENTICE HALL Independently Published Documentation Team Inigo Creations 5 Ocak 2017 4 Ocak 2017 1 Ocak 2018 1 Ocak 1980 18 Haziran 2018 Cengage Learning 3 Ocak 2017 ADDISON WESLEY Osman Gürkan Önder Teker Kodlab Komisyon CreateSpace Independent Publishing Platform Kolektif Pusula Yayıncılık; 1. baskı
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Baskı Detayları
| Yazar | Business Science Reference |
|---|---|
| İsbn 10 | 179981971X |
| İsbn 13 | 978-1799819714 |
| Yayın Evi | Business Science Reference |
| Dil | İngilizce |
| tarafından gönderildi Utilizing Gamification in Servicescapes for Improved Consumer Engagement | 3 Ocak 2020 |
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