Ron Kohavi Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing - indir bedava kayıt olmadan

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

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Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

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1 Ocak 1980 1 Ocak 2018 Kodlab Komisyon PRENTICE HALL 5 Ocak 2017 18 Haziran 2018 4 Ocak 2017 3 Ocak 2017 Önder Teker Pusula Yayıncılık; 1. baskı CreateSpace Independent Publishing Platform Osman Gürkan Cengage Learning Inigo Creations Independently Published Kolektif ADDISON WESLEY Documentation Team

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