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The Image of a Company: Manual for Corporate Identity

Pazarlama ve Satış

A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.

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Icon Group International Positive Notebook Ekin Basım Yayın Gazi Kitabevi; 1. baskı 5 Ocak 2017 1 Ocak 2015 Intl Business Pubn 1 Haziran 2018 3 Ocak 2017 1 Aralık 1990 Philip M. Parker 4 Ocak 2017 Financial Times/ Prentice Hall PRENTICE HALL John Wiley & Sons Inc Independently Published Kolektif Bob de Great

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