Colin Barrow The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business - indir bedava kayıt olmadan

The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business

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One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance. This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.

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Gazi Kitabevi; 1. baskı Positive Notebook Icon Group International Kolektif PRENTICE HALL 1 Haziran 2018 1 Ocak 1980 Bob de Great Financial Times/ Prentice Hall 4 Ocak 2017 5 Ocak 2017 John Wiley & Sons Inc Philip M. Parker 1 Ocak 2015 Intl Business Pubn 3 Ocak 2017 Ekin Basım Yayın Independently Published

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