The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Yazar | Joseph Sugarman |
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5 Ocak 2017 Independently Published Gazi Kitabevi; 1. baskı Philip M. Parker 1 Haziran 2018 Bob de Great PRENTICE HALL 3 Ocak 2017 Financial Times/ Prentice Hall 1 Ocak 2015 Icon Group International 4 Ocak 2017 Kolektif 1 Ocak 1980 Positive Notebook Intl Business Pubn John Wiley & Sons Inc Ekin Basım Yayın
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Yazar The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters | Joseph Sugarman |
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