John L. Sullivan Media Audiences: Effects, Users, Institutions, and Power - indir bedava kayıt olmadan

Media Audiences: Effects, Users, Institutions, and Power

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.


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Cambridge University Press Belirtilmemiş KOMİSYON 1 Ocak 2019 1 Haziran 2018 Anonymous Forgotten Books 1 Ocak 2018 18 Haziran 2018 1 Ocak 2015 1 Ocak 2017 Kolektif Kollektif Independently Published Arkose Press PRENTICE HALL de Gruyter Arkose Press
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Yazar John L. Sullivan
İsbn 10 1506397409
İsbn 13 978-1506397405
Yayın Evi SAGE Publications, Inc; 002 basım
Dil İngilizce
tarafından gönderildi Media Audiences: Effects, Users, Institutions, and Power 12 Ağustos 2019

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