Steven P. Schnaars Marketing Strategy: A Customer-driven Approach - indir bedava kayıt olmadan

Marketing Strategy: A Customer-driven Approach

Pazarlama ve Satış

Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation copyright Book News, Inc. Portland, Or.

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Ekin Basım Yayın PRENTICE HALL Positive Notebook 1 Ocak 2015 Icon Group International Intl Business Pubn 4 Ocak 2017 Independently Published Bob de Great 5 Ocak 2017 John Wiley & Sons Inc Philip M. Parker Kolektif 1 Haziran 2018 3 Ocak 2017 Gazi Kitabevi; 1. baskı 1 Ocak 1980 Financial Times/ Prentice Hall

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