Marissa Mayer and the Fight to Save Yahoo!

A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as wellas her own rise from Stanford University undergrad to CEO of a $30 billioncorporation by the age of thirty-eight.When Yahoo hired starGoogle executive Marissa Mayer to be its CEO in 2012, employees rejoiced. Theyput posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.Just over ayear later--on November 4, 2013--Mayer sat in front of those same employees in ahuge cafeteria on Yahoo's campus and took the beating of her life. Her hairwet and her tone defensive, Mayer read and answered a series of employee-posedquestions challenging the basic elements of her plan. There was anger in theroom; and behind it, a question: Was Mayer actually going to be able to do thisthing?Nicholas Carlson'sfast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperatefight to save an Internet icon, and how Yahoo got into such awful shape in the first place.

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Yazar	Nicholas Carlson

Philip M. Parker Positive Notebook Intl Business Pubn Bob de Great Gazi Kitabevi; 1. baskı 1 Ocak 2015 Icon Group International John Wiley & Sons Inc Financial Times/ Prentice Hall PRENTICE HALL 1 Haziran 2018 Kolektif Ekin Basım Yayın 1 Ocak 1980 3 Ocak 2017 4 Ocak 2017 Independently Published 5 Ocak 2017

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