George Foster Foster, G: Sports Business Management - indir bedava kayıt olmadan

Foster, G: Sports Business Management

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This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O’Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials, and exercises to help students apply the decision-making approach to real-world situations. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues, and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition, and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sport, and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

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5 Ocak 2017 4 Ocak 2017 Gazi Kitabevi; 1. baskı 1 Haziran 2018 1 Ocak 1980 Bob de Great John Wiley & Sons Inc Kolektif PRENTICE HALL 3 Ocak 2017 Philip M. Parker Independently Published Positive Notebook Icon Group International Intl Business Pubn 1 Ocak 2015 Ekin Basım Yayın Financial Times/ Prentice Hall

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