Financial Handbook for Sales and Marketing Managers
This handbook explains accounting and financial skills which are relevant to selling and marketing operations. In four parts, the text covers the syllabus for The Institute of Marketing's certificate examination, the Financial Aspects of Marketing. Part 1 covers the relationship between marketing and accounting, interpreting the financial position and trading results and costing. Part 2 deals with budgeting, planning for economic stockholding and finance and investments. Part 3 covers planning from a sales and marketing viewpoint and shows how to prepare a sales and marketing plan. Part 4 is devoted to ways of controlling performance through pricing, budget revision and cost and profit control.
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Yazar | Anthony Taylor |
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Yayın Evi | Cengage Learning EMEA |
tarafından gönderildi | 1 Eylül 1990 |
Kolektif Gazi Kitabevi; 1. baskı 3 Ocak 2017 John Wiley & Sons Inc Positive Notebook Financial Times/ Prentice Hall 1 Haziran 2018 1 Ocak 2015 Intl Business Pubn Ekin Basım Yayın Bob de Great PRENTICE HALL Icon Group International Philip M. Parker Independently Published 5 Ocak 2017 4 Ocak 2017 1 Eylül 1990
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Baskı Detayları
Yazar | Anthony Taylor Keith Steward |
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İsbn 10 | 0304316725 |
İsbn 13 | 978-0304316724 |
Yayın Evi | Cengage Learning EMEA |
Dil | İngilizce |
tarafından gönderildi Financial Handbook for Sales and Marketing Managers | 1 Eylül 1990 |