Nina K. Prebensen Co - Creation in Tourist Experiences (Contemporary Geographies of Leisure, Tourism and Mobility, Band 67) - indir bedava kayıt olmadan

Co - Creation in Tourist Experiences (Contemporary Geographies of Leisure, Tourism and Mobility, Band 67)

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider. Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.


Biçimi seçin
pdf epub kindle mp3

Philip M. Parker Gazi Kitabevi; 1. baskı Independently Published Kolektif 3 Ocak 2017 Intl Business Pubn 4 Ocak 2017 Ekin Basım Yayın Bob de Great 5 Ocak 2017 PRENTICE HALL Positive Notebook 1 Ocak 2015 1 Ocak 1980 John Wiley & Sons Inc Icon Group International Financial Times/ Prentice Hall 1 Haziran 2018
indir okumak internet üzerinden
Baskı Detayları
Yazar Co - Creation in Tourist Experiences (Contemporary Geographies of Leisure, Tourism and Mobility, Band 67) Nina K. Prebensen

Son kitaplar

İlgili kitaplar

The Social History Of American Agriculture


indir bedava
Yönetim ve Psikoloji: Harvard Business Review'den en Etkili Yönetim Fikirleri


indir bedava
Etik Anlayış ve Liderlik Yaklaşımlarının Mesleki Aidiyetlik Açısından Denetçi Davranışlarına Etkileri


indir bedava
Ömür Devri Maliyetleme: Üretim Açısından Maliyet Modelinin Analizi


indir bedava